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NO WHEY!
The moment is here; the moment everyone has been waiting for! AI Sports Nutrition is finally bringing out a protein powder supplement. But, as usual, we are taking things a step
farther. We are bringing out a custom blend of two very unique protein types, those being pea protein and rice protein.
Why did we choose these two protein types? Well, that is a good question that certainly deserves some time to discuss.
We’ll start with rice protein. We chose to add rice protein because of a particular study that found that supplementing with rice protein actually caused a slimming effect, most likely
due to the effect of the rice protein on lipase enzymes in the blood vessels and in the liver. These enzymes “cut up” the fat cells in the blood, essentially making it easier for organs
and tissues to absorb them and use them for energy.
Secondly, we have pea protein. This was chosen because of its superior digestibility compared to other protein types (90-95% digestibility). It is also notably less allergenic
than other protein types. It also has a naturally sweet taste, and superior mixability.
The combination of pea and rice protein together gives a superior amino acid protein than either of the two alone (pea protein is low in certain amino acids that rice is high in, and vice
versa). This combination of proteins is also considered to be the best tasting combination of protein types available.
Another benefit of both of these protein types is they are vegan friendly. You will also find that NO WHEY! is lactose free, and Vitamin D fortified.
You will notice when looking at the nutrition facts that we managed to put a good amount of protein per serving into this, 30 grams. Most are around 20-25 grams, we also kept the fat low
(another benefit of the two sources of protein), and the carbohydrates low as well. This makes it extremely versatile when combining it with other ingredients.
I know you are thinking, what is with the name? Well, the name is actually two fold. 1) This product, unlike others, does not use whey protein as a main source of protein, or any
source at all for that matter, 2) When initially doing the taste testing, one of the testers actually said “NO WAY!” aloud. It only seemed appropriate to name our newest creation.
References:
Lipids Health Dis. 2012 Feb 13;11:24
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