Gold Standard 100% Casein Protein 4lb/Banana
£59.62 Add to Cart
Animal Pak 44 Paks
£34.15 Add to Cart
Aegis 120 Caps
£39.66 Add to Cart
Conquest 250 90 Caps
£17.62 Add to Cart
£23.13 Add to Cart
Gold Standard 100% Whey 10lb/Banana
£106.88 Add to Cart
Whey 81+ 2250g/Chocolate
£36.35 Add to Cart
Eight DeliciousFlavors (including 4 Chocolate Indulgences)
Chocolate-Peanut Butter Cup
Label Dressing - Definition
To "dress up" a product´s label with claims/statements that make the product appear healthier or better than it really is. Often used on protein supplement labels in reference to micellar casein and Omega-3s.
Simply put, label "dressing" is the term that supplement marketers use to describe doctoring supplements to make them appear much better than they really are. For example, many proteins exclaim in bold letters the inclusion of micellar casein and egg white, yet the reality of the matter is that unless the specific proportions are clearly delineated, chances are good that the blend contains less than 5 percent of micellar casein and egg white. This is because whey is less than half the cost of micellar casein and egg protein. This is a classic instance of a company being more concerned with profits than with quality.
Now the whole point of using micellar casein and egg white is for their unique anabolic and anti-catabolic properties, which are different than whey. By adding only tiny amounts of these protein forms, it defeats the whole purpose of their inclusion, thus rendering the "label claim" pointless and misleading. Ultimately, these companies are breaching the trust between them and you, and you, as the consumer are being duped.
Trutein, on the other hand, values labeling integrity. Consequently, Trutein reveals exactly the percentage component of its indan rest assured that you truly are receiving the highest quality formula available.
Triple Protein Blend
Trutein contains three different forms of protein: whey, micellar casein and egg white. The benefits of supplementing with both micellar casein and egg white alongside whey are their very different rates of absorption. While whey is quickly broken down within an hour, egg proteins are absorbed within 2.5 to 3 hours and micellar caseins are digested over the course of 7 hours. Taken together, this means that Trutein promotes stabilized total-body amino acid saturation to continually fuel muscle synthesis.
One key measure of your body’s ability to build muscle is your degree of nitrogen balance. A positive nitrogen balance signifies periods of new growth (anabolism) while a negative nitrogen balance indicates periods of tissue breakdown (catabolism). Trutein’s sustained-release blend ensures a constant influx of amino acids to maintain long-run positive nitrogen balances.
Trutein predominantly uses the “isolate” forms of whey and micellar casein (from milk protein isolate) as opposed to the “concentrate” forms, which are less pure. For every 100 grams of whey or milk protein, the isolate form yields over 90 grams of pure protein, whereas the concentrate form yields only between 34 to 80 grams of pure protein with the remainder existing as fat and lactose. Isolates are also significantly pricier than concentrates. Trutein, as an ultra-premium protein supplement, maximizes its use of the superior isolate form because we know that professional athletes require the competitive edge that isolates yield.
Our proteins are processed using a nonthermal, cross-flow nanofiltration system to give the cleanest possible product. This filtration process also retains many of the naturally-occurring bioactive peptides within the proteins. These bioactive protein fractions include alpha-lactalbumin, beta-lactoglobulin, glycomacropeptides and lactoferrin, all of which support healthy immune and digestive systems. Some of their mechanisms of actions include inhibiting the growth of pathogenic bacteria and binding to important nutrients to enhance overall bio-utilization.